Rare London is one of many popular, up and coming female fashion retailers who fall into what is described as the ‘fast fashion’ category. It is called this because the items are cheap and highly disposable. Think a more current version of Primark. With the cheap prices comes even more opportunity to save, don’t forget a lot of these kinds of retailers use extremely low quality material (hence why they are disposed of quickly) which means the mark up is very high. This means that the profit margin on these items on certain products will be high, so always hold out as they are likely to reduce their prices further. Making sure you check for Rare London vouchers is important, as they often reduce sale items down by a further 20% and these are usually in the form of a voucher code.